The agency for Roxy in Victoria, Australia, had an opportunity to create something new for their 2010 Winter collection while their talent was on an assignment tour in the South Island of New Zealand. One of our Cameramen/Directors was on a plane within 24hrs with his Red Camera kit and additional digital features. A couple of days later, and quite a few GIGs of footage, the result was a highly successful branding video for Roxy In-store release, and a Cinema filler for targeted responses.
Shot in Budapest, this records what takes place in the making of a series of spots with diverse propping, costumes, and mechanical rigging to make successful ads.
Creating unique propositions is always challenging, but it is important to push the parameters, and make something that is more than just a commercial.
Focusing on our sports development, water sports are one of our specialties. This promo was developed for the BBC of the upcoming series.
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